Table of Contents
Legit Sneaker Con – Introduction
Starting Sneaker Con in 2009 was to provide a dedicated area for sneakerheads, or extremely ardent sneaker enthusiasts. To talk shop, display their collections, and engage in exchanges. Six hundred people attended Sneaker Con in its inaugural year. 20,000 people attended the convention in 2018. Sneaker Con has increased 33 times in just 9 years.
About Legit Sneaker Con
The sneaker industry supported and paid attention to Sneaker Con, which was almost immediately a success. Sneaker Con expanded significantly due to the demand for and popularity of the event. It is now the biggest sneaker conference in the world. Bringing together retailers and guests to trade and buy some of the most expensive and sought-after sneakers available.
The Show Performs Several Times a Year in Various Cities Worldwide.
The open floor area known as “The Trading Pit,” where participants may buy, sell. And trade sneakers, is a defining characteristic of Sneaker Con. If compared to another marketplace, one may liken it to a souk. There are vendors and products in every corner and cranny, sneakers all over the tables and floor. And persistent sellers, self-described hustlers, hawking their goods to interested and eager customers. Sneaker Con is an inviting and secure place since this is where enthusiasts congregate to talk commerce and make deals. Without the risk, it has evolved into a true-life eBay.
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However, it Wasn’t Always the Case
The shoe economy is growing at an unusually rapid rate. Brands and influencers continually release limited edition shoes, and each new “drop” remains advertised as more remarkable and exclusive than the previous one. These sneakers have a high value, a small supply, and great demand, which makes them a prime target for imitation.
Sneaker Con hired “authenticators”—shoe industry professionals who could visually inspect a pair of shoes and verify whether they were real or fake—to help keep visitors safe from scams. Attendees received even more benefits from this new function. It offered attendees a chance to confirm that their sneakers were authentic. It also served as additional It served as additional insurance for people looking to buy, sell, or trade shoes.
A Tamper-Proof Method for Authenticity Checking
The issue was that each pair of shoes had a metal LEGIT tag, the only indication that the shoes had been certified. Despite being almost unbreakable, the tag could have remained duplicated by a skilled forger or even remain reattached to a different pair of shoes.
Additionally, the visually pleasing tag lacked any interactive features. Sneaker Con sought a more robust replacement for the LEGIT tag—one that could physically and digitally confirm authenticity in a fashion impervious to tampering. It was essential for a company that aimed to serve as a resource and ally to the sneaker community. Sneaker Con would suffer severe damage to its credibility and reputation if it unintentionally continued to sell counterfeit sneakers.
Sneaker Con and Blue Bite collaborated to develop a strong authentication method to address this issue. The company’s objectives were to establish itself as the authenticity benchmark and build a digital marketplace and community where sneakerheads could transact; in other words, an online version of Sneaker Con that could be accessed and enjoyed at any time.
To achieve this, Sneaker Con came up with modifications to the convention’s real-world identification procedure and developed an official Sneaker Con digital marketplace app utilizing all three of Blue Bite’s primary products: The Experience Studio, Decode, and SDK. a digital authenticity seal
The First Change Sneaker Con
The first change Sneaker Con made to safeguard its participants was to mandate that anyone wishing to open a booth in The Trading Pit must first have their sneakers authenticated as “legit” by experts (through manual inspection). A tangible NFC-enabled LEGIT tag with the sneakers’ information (brand, model, size, condition, etc.). And an official Sneaker Con digital stamp of authenticity would be activated if the authenticator confirmed a pair of shoes was real. The footwear remained then fitted with the LEGIT tag.
Digital information had to remain activated before it could be changed or reversed. In addition, the tag had to remain broken to be attached to another pair of shoes because it remained secured to the sneaker with a particular tamper-proof mechanism. This approach prevented fakes from being sold at The Trading Pit since the tag was a visible sign of authenticity. In addition, it allowed visitors to verify authenticity using Blue Bite’s Decode app independently.
A Legit Tag With Nfc Capability Had to remain Physically Tapied In Order To Receive A Legit Badge in The Online Marketplace.
Letting Visitors Bring Sneaker Con Home with them
The next major advancement achieved by Sneaker Con was the development of a digital marketplace app that allowed sneakerheads to experience the conference from home. It was a surefire approach for the business to offer more value to its clientele. Additionally, it remained easily linked with the show’s upgrades to the authentication procedure. An attendee could quickly add a sneaker to their virtual closet by pressing the new LEGIT tag with NFC after an authenticator certified it.
Due to its tremendous brand success and devoted fan community, Sneaker Con has remained inspired to consider even more ways to add value to its burgeoning fan base. The recent purchase of 50,000 NFC tags indicates that digital experiences remain included in the strategy.
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